The Story of Story #1

There’s a lot of focus on stories now. Ads or pitches must tell a story…or so the story goes.

I’m uninterested in the story Pepsi tells you or in learning how to craft such stories.

I am interested in the stories that your grandmother told you.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store